Analytics
When we create a site, you are put in charge. You can monitor who comes to your website, where they come from ( both their physical location and the route by which they came to your website.
You are able to monitor the search terms they used to find your website, which can then be honed by our team to make an even better and easier to search website.
Web Analytics is not just a tool for measuring website traffic but can also be used for business and market research.
We can help you learn about the types of Operating system and screen sizes the customers were using. What pages they visited and for how long.
By analysing your website in fine detail the site can be improved to give a better return on investment.
Lets look at a web site and see what we can discover.
How many visitors came per day.
We can see what pages they went to, and list the search terms they used on the search engines to find us and to which page they were redirected.
The Analysis
All web sites generate statistics. We help you analyse the data obtained, or we can do this all for you. We make suggestions for change to maximise your investment. Hourly, Daily, weekly or monthly we can analyse this data, and recommend or make the changes to optimise your web site.
Who is looking at your website?
What words did they type into the search engine?
If people are typing in a term into a search engine - and then being sent to one of your pages that does not have exactly the right information they are looking for then they go away. By analysing this data we can modify your page, either so that the search engine is more selective in whom they send, or we can change the content of your page, to give the user the information they are looking for.
Web sites are all about content. Content is king. Long before someone comes to your site and admired it they will have taken the choice to come to your site based on the content you have provided the search engine with. We take the time here to ensure that the information presented to the search engine is the best information you can offer.
What search engines did they use?
What resolution are they using?
Are they using a Mobile phone to browse your site?
Can they see all of your content.
What do you think your keywords should be?
What keywords are the search engines using?
What keywords are your potential visitors using but not finding your website?
Doing this allows us to rewrite your web page to slightly change the content and focus and to increase your visitors.