Instructional videos are the thing to showcase and teach people how to use your software or piece of equipment. Do you use animations or screen shots. Do you use actors and voiceovers. Do you use screen capture software like Camtasia, or do you do live filming? There is probably no correct answer to this . Maybe you use all of them or just one. Anyway you choose we have the equipment and the resources to help, from animations to screen captures to specially created graphics or live performers. The choice is always yours.