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Session 9 Lesson Plan

Give out Assignments Few were done well. Many mistakes by not including relevant work
Progress Sheet

3 Development and promotion of websites
Getting noticed: registering with search engines, use of Meta tags, getting into the 'top ten' in a web search; free advertising through newsgroups; making sure your URL is on all company documents

Search Engines - How do they work?

Intro to the topic

How many search engines are there?

Name the 5 most popular. How can you prove this - give some evidence

If 90% of the population use these 5 search engines let us see how someone can can become number one on each of them.

How does a search engine work? Website Search Engine sizes

Let us look at two ways (there are others) Search engine features Search engine ranking Best Search Engines

How does Google work? How do you become number 1 at Google?

How does Altavista work? How do you become number 1 at Altavista?

How do you become number 1 at MSN?

How many different Meta Tags are there? Look at the stmarys web site

What is a newsgroup? How would you advertises on one of them? Newsgroup Access Usenet Free Usenet access Google Access Usenet Software

Look at West Herts College Home Page - What modifications do you need to make to this web page to make it Number one on both Altavista and Google?

The NASA story An exciting and true tale