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The look or the design of the page
How the Information is laid out
The overall Design Structure
The Information
The Company information
How useful is the Information
The Accuracy of the Information
The Name and Reputation of the Company
The amount and type of the Advertising on the page
The Information Bias
The tone of the Writing.
The Identity of the Site operator
The Site Functionality
Customer Service
Past Experience of using the website
The Clarity of the information
Readability of the site
The Affiliations with this company
The Performance of the webpage