Session 5 Lesson Plan
Intro to Session
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What is covered in this session
Assignment 2 Hand in
The importance of identification of new product development and market development opportunities
modern information and communications technologies (ICTs) strategies to achieve business objectives;
Easyjet Case Study Video
Opportunities offered to businesses by internet marketing
- Opportunities for communications
- Communication for promotion
- Opportunities for product development
- Opportunities for improved business efficiency
To be able to use the opportunities we need to ask some questions
- Does the firm deal with appropriate product for on-line sales?
- Does the firm have the internal skills to monitor and maintain a transactional website?
- Does the business leadership have a strategic plan for e-commerce?
- Are there competitive forces within the industry driving firms towards e-commerce?
- What are the financial and technological capabilities of the business?
Homework