Session 3 Exercise 2
What are the 7 stages of the product life cycle?
I want to develop a small business. A small part-time one person business makes embroidered badges. This person uses their local contacts to enable the company to make small runs of ties, badges, t-shirts, sweatshirts etc creating the graphics for the clients and producing small runs - up to 25. This company also make 1 off designer "prom" dresses - the company take off the shelf dresses and embroider them to make a unique dress for a client.
The company needs to grow to survive. The company needs to expand. They have decided to use the internet.
What could they do?
Outline some ideas they could use to increase their market.
How might they need to change?
What does the comapany need to do about its products?