| Assignment 1 | Assignment 2 | Assignment 3 | Assignment 4 |
| pdf version | pdf version | pdf version | pdf version |
| Word version | Word Version | Word Version | Word Version |
| P1 | P2 M1 D1 | P3 | P4 M2 |
BTec Nationals Unit 12 Internet Marketing Assignments
What you have to do Assignments and front sheets
To achieve a pass all of the following conditions must be met.
P1 describe the role internet marketing has
in a modern marketing context using
selected organisations as examples
P2 describe the principal benefits to
customers of internet marketing
P3 describe the benefits and opportunities
to the business of using internet
marketing within the marketing mix of a
selected business
P4 describe the challenges facing a selected
business when using the internet as a
marketing tool.
To achieve a merit, all the pass criteria must be met and all the following criteria must also be met:
M1 analyse the benefits of internet
marketing to customers
M2 analyse the marketing opportunities and
challenges faced by a selected business
when using internet marketing within the
marketing mix of a selected business.
To achieve a distinction all these criteria must be met in addition to all the above criteria
D1 evaluate the effectiveness of internet marketing in meeting customer needs for a selected business.
Learners need to meet all the pass grade criteria to pass this unit. For P1, they should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and hence research and relationship building. For P2, learners should describe the principal benefits of internet marketing to customers, eg using contrasting businesses. These two strands come together for M1 where learners are asked to discuss ways in which the internet marketing activities build upon conventional offline marketing principles and offer customers greater freedom of choice. This will involve a greater depth of understanding of internet marketing as offline activities form the basis for greater individualisation of market attention and offer opportunities for elements of the marketing mix to be exploited differently, as with dynamic pricing.
P3 and P4 asks learners to describe key benefits and drawbacks presented by internet marketing activity to selected businesses and again the unit content offers suggested lines of enquiry. These two themes are brought together for M2 as learners are asked to analyse ways in which internet marketing has created new business opportunities and presented new challenges for contrasting businesses.
Finally, learners may progress to D1 as all these themes are integrated. Learners are
asked to evaluate how the performance of selected businesses may be enhanced
through integration of internet marketing into overall marketing strategies, despite
the challenges encountered. This evaluation will explore the principles, benefits,
opportunities and challenges of internet marketing as learners apply some relative
weight to opposing sets of considerations before reaching a final supported
viewpoint.