0276 BTec Nationals Business Unit 29 Introduction to Internet and E-business
1 Understand how the internet operates and the facilities available
How the internet works: internet as a network; servers; types of connections to
the internet; internet service providers (ISPs); worldwide web (www); protocols;
domain names; World Wide Web Consortium(W3C); Internet Society (ISOC)
Networking of computers: networks; wireless networks; current related
technology such as (at the time of writing) — wifi, Bluetooth®, 3G phones,
Personal Digital Assistants (PDAs), smartphones
Uses of the internet and worldwide web by business organisations: procurement;
research; development of online presence for sales, promotion, customer service,
public relations, providing information, influencing others, communications,
email, intranets, extranets
Uses of related mobile technology by business organisations: wifi; Bluetooth®; 3G
phones; PDAs; smartphones; Voice Over Internet Protocol (VoIP)
Trends in internet developments: increasing speed; falling costs and increasing
penetration
2 Understand how the internet and related technology can be used for a range
of business activities
Setting up an internet-linked computer: equipment requirements; costs; risks,
eg viruses, Trojans, worms, hackers, spam, spyware, adware, scams, loss of data;
measures to reduce risks, eg anti-virus software, spam filters, firewalls, anti-spy
software, methods of backing-up data; information technology policies
Use of internet for business research: types of data, eg demographics, competitor
analysis, environmental analysis, legislation, specialist sites for technical
information, weather forecasts, transport information; efficient use of search
engines; different types of search, eg on Google, with ‘‘, with -, with OR;
bookmarking; filtering sites; validity of sources of data
Use of internet for procurement: selection of suitable site; intermediary sites;
security symbol; secure payment methods; services provided online, eg online
banking, music downloads, software downloads; methods of reducing risks;
security symbol; legal protection and limitations as per E-Commerce Regulations
2002
Use of internet for promotion: eg websites, banner advertising, link registrations,
direct emails
Use of internet for business communication: email — to individuals, to groups,
hidden CCs, attachments, business tone, style for emails, company policies on use
and abuse; use of digital cameras; use of video images; voice over internet;
video-conferencing
3 Be able to explain the trends in the use of e-business
Marketing benefits: 24-hour global presence; flexibility of location;
personalisation of promotion; feedback from customers; data collection and use
in re-formulating the marketing mix; opportunities for competitor analysis;
opportunities to communicate with customers
Cost benefits: reduced requirement for premises; flexibility of location; reduced
staffing costs; cash flow advantages; advantages of disintermediation of supply
chain
Benefits to customers: 24-hour availability; flexibility of location; easier cost
comparisons; lower prices; personalised offers, eg ‘favourites’ on tesco.com,
personalised recommendations from amazon.com
Operational implications of trends on organisations: customer and user
expectations of web access; increased competition; new providers for old
services, eg music downloads, Voice Over internet Protocol (VoIP), online
shopping
Strategic implications of trends on organisations: competitive pressures;
closures; mergers; take-overs; relocations; refocusing of business
Implications of trends on customers: loss of non-internet outlets and services;
need for technical literacy to access full range of services
4 Understand the key features of planning for the increased use of e-business at
national, organisational and individual level
Government support: legislative framework — E-Commerce Regulations 2002,
Consumer Protection Distance Selling Regulations, Data Protection Act; support
for business; education and training
Organisational level: strategic level decisions; location of manufacture; location
of service provision; re-engineering of business processes; redefining of supply
chain; investment in information technology; acquisition or development of
appropriate skills
Individual level: growth of home computing; employability and ICT skill
requirements; increase in flexible working models, eg secondments, contracting,
de-skilling, re-skilling
Next Session Session 10
Learning Outcomes
1 Understand how the internet operates and the facilities available
2 Understand how the internet and related technology can be used for a range of
business activities
3 Be able to explain the trends in the use of e-business
4 Understand the key features of planning for the increased use of e-business at
national, organisational and individual level.
Scheme of Work |
Session: 2007-2008 |
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School: Business/Computing |
Course title and year: |
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Btec Natonal Diploma 2007/8 |
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Lecturer: Philip M Russell |
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Module/subject/unit: |
Unit 29 |
Duration of Each Session: 1.5hrs |
| Week Number | 1st Session Friday am | 2nd Session Friday pm |
| 1 | How the internet works: | Networking of computers: |
| 2 | Uses of the internet and worldwide web by business organisations: | More than just the web |
| 3 | Uses of related mobile technology by business organisations: | Trends in internet developments: |
| 4 | Setting up an internet-linked computer | Use of internet for business research: |
| 5 | Use of internet for procurement: | Different types of search |
| 6 | Use of internet for business communication: | Use of internet for promotion: |
| 7 | Marketing benefits: | E-Commerce Regulations |
| 8 | competitor analysis | Operational implications of trends on organisations |
| 9 | Cost benefits: | Benefits to customers: |
| 10 | Government support: | Organisational level: |
| 11 | Individual level | Employability and ICT skill requirements; |
| 12 | re-engineering of business processes; | Tidy up all assignments completed |
| Week | |||
| 1 | How the internet works: Networking of computers: |
Create a web page and put it up on the web Network Structure What makes a network? Images Rollover buttons |
Creating a web image Photo and buttons |
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| 3 | |||
| 4 | |||
| 5 | |||
| 6 | |||
| 7 | |||
| 8 | |||
| 9 | |||
| 10 | |||
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| 12 |
Resources
Learners will need access to appropriate computer hardware, this may be old working
computer systems, no longer fit for normal class room delivery. Many experienced
centres retain their computers when they are no longer useful for IT lessons for such
purposes.
Many web retailers offer computer components at exceptionally low prices; most
areas have computer shops and computer recycling organisations which will happily
donate older components.
Health and safety considerations mean that learners will require access to potentially
dedicated and safe workshop facilities particularly for P5 where learners will need to
demonstrate competence in activities that will involve an ‘open’ machine.
Unit 29 Introduction to Internet and E-business National Syllabus
Suggested Reading
Textbooks
Buckley P and Clark D — The Rough Guide to the Internet (Rough Guides, 2006)
ISBN 1843535505
Surridge M, Chapman T, Merrils S, Cornelius D and Frater G — Applied Business:
AS for Edexcel: Student’s Book (Collins Educational, 2005) ISBN 0007197381
Websites
www.businesslink.gov.uk Business Link site providing advice on
e-commerce
www.dti.gov.uk/industry_files/pdf/
smallbusinessguidance.pdf
DTI site reference for a download with
guidance on legal aspects of e-commerce
www.electronic-payments.co.uk DTI site which provides advice for
businesses on secure online payment
systems
www.isoc.org The Internet Society
www.statistics.gov.uk Government statistics site from which
the e-commerce and business change
trends can be downloaded
www.w3.org The World Wide Web Consortium (W3C)