Session 2
Session 2 Lesson Plan
1 Be able to define the purposes of a range of websites
Commercial relationships: Business to Business (b2b); Business to Consumer (b2c)
Purposes of commercial websites: direct sales models — transactions and delivery
via online communication (eg software, music), transactions with separate
delivery (eg tesco.com); pre-sales models — brochureware, email campaigns;
post-sales support models — automated customer support services, technical
information; sites not directly related to sales transactions — corporate
communications, public relations
Non-commercial business relationships: central and local government providing
information and services to both businesses and consumers, voluntary sector
organisations, campaigning groups
Purposes of non-commercial websites: provide information; influence public
opinion; collect data
Intro to Session
Designing a website
What is required?
Design - Factors
Exercise 1 Tools for Designing a Website
The purposes of a range of websites.
Commercial relationships:
A business to Consumer website will offer to sell or provide a service to private customers. Many websites are just the e-tail part of a major retailer. The online shops are available to order 24hrs a day, 7 days a week.
Business to Business websites are bigger than the b2c in terms of revenue. www.emarketer.com There are more opportunities in B2b sites to make money. What interations are available for B2B?
Find me three web examples of
Business to Business (b2b)
and three web examples of
Business to Consumer (b2c)
Purposes of commercial websites: To generate revenue from sales
Direct sales models — transactions and delivery via online communication (eg software, music).
In Groups
Make a List of all the things that can be sold online as virtual only goods.
Make a List a what goods require a touch and feel?
Exercise 2 Virtual Models
Transactions with separate delivery Dell, Amazon, (eg tesco.com);
Exercise 3 Pre-sales models — brochureware, email campaigns; post-sales support models — automated customer support services, technical information;
Sites not directly related to sales transactions — corporate communications, public relations
21 factors to consider when you first visit a website
Homework Work on the Designs for Assignment 1
